Macy’s, Inc. unveiled an unprecedented, multi-year renovation that would reinvent and elevate the shopping experience at Macy’s flagship store at Herald Square in New York City. Our team restored and redesigned the store’s exterior to recapture its original grandeur and take full advantage of foot traffic along America’s top retailing block. The ornate “Memorial Entrance” on 34th Street was restored and reopened. Windows along Broadway, 34th Street and Seventh Avenue, which had been covered up over the years, were reopened. Windows on the mezzanine were also uncovered to allow more natural light into the building. Awnings and canopies reminiscent of the original building were added. New exterior lighting highlights the building’s elegant architectural details.
New York, NY 2013